As a Los Angeles event photographer, I get to witness firsthand how a thoughtfully executed brand activation can bring a brand’s story to life. And the best part? Capturing the energy, the emotion, and the beautiful in-between moments that make each celebration one-of-a-kind.
From exclusive store openings and influencer events to red carpet galas and private celebrations, event photography has become one of my favorite ways to tell visual stories. And when it comes to brand activations, those moments are even more layered. They are full of thoughtful styling, curated touchpoints, and real human connection. Because let’s be honest: your event is more than a party. It’s a strategy. A vibe. An experience. And your event photography should reflect that.
A Lise Charmel Swim Activation in Beverly Hills
This recent brand collaboration between Valmont and Lise Charmel was the perfect example of elegance meets experience. Held at Valmont’s new Beverly Hills location, the event brought together a community of radiant, fashion-forward women for an afternoon of skincare education, summer styling, and sensory luxury.
Valmont, known for their Swiss cellular cosmetics and spa rituals, created a serene space for guests to indulge in bespoke treatments, explore curated works of art, and experience their brand in a tactile, emotional way.
Meanwhile, luxury French lingerie brand Lise Charmel debuted their new swim line, modeled by the stunning talents of LA Models, with designs that celebrated haute couture, fine lace, and satin finishes. Think effortless glamour meets Riviera-ready sophistication. Guests were welcomed with chilled champagne, delicious bites by 208rodeo, and plenty of good company. Skincare educator Meredith Moore led a signature Valmont presentation that had everyone glowing — inside and out.
My Approach to Brand Activations
Event photography for activations isn’t just about getting a shot list. It’s about movement. Texture. Expression. I focus on:
-
Capturing interactions between guests, hosts, and brand ambassadors
-
Highlighting product placement and intentional styling choices
-
Documenting brand messaging through signage, packaging, and curated moments
-
Showing diversity and joy in the people experiencing your event
-
And of course, getting those must-have editorial-style portraits and wide shots
Whether you’re planning an exclusive preview, launching a new collection, or hosting a seasonal celebration, I bring over ten years of experience behind the camera and a love for storytelling that translates through every frame. Because your event may only last a few hours, but the photos live on far beyond the champagne toast.
Ready To Bring Your Next Los Angeles Event To Life?
From Beverly Hills boutiques to Malibu rooftops and everything in between, I work with brands and planners who want clean, elegant, people-centered images that tell a story. If you’re looking for a Los Angeles event photographer who understands brand strategy as much as lighting and timing, I’d love to connect. Let’s make your next celebration as memorable in photos as it is in person.
